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How Aegler Became Replica Rolex's In-House Movement Maker

It may come as a surprise to some, but it was only in 2004 when Replica Rolex outright purchased the movement manufacturing facility that makes the calibers for Replica Rolex watches. Prior to that, the company that manufactured movements for Replica Rolex was, in fact, a separate entity owned by the Borer/Aegler family. From Aegler to Replica Rolex Bienne to finally, a subsidiary of Replica Rolex, discover the history of Replica Rolex's movement production.

The caliber 1570 movement inside a vintage Replica Rolex Submariner ref. 1680.

The Early Replica Rolex Years, Hans Wilsdorf and Aegler

When Hans Wilsdorf established his fake watch company in London in 1905, he was in need of a supplier who could make miniaturized movements for wristwatches. Remember, this was an era where large movements for big pocket replica watches were the standard.

Older Replica Rolex movements are often less decorated and more utilitarian in appearance than their modern counterparts.

Consequently, he turned to the Aegler family movement makers based in Biel/Bienne (Biel is the German name for the city and Bienne is the French name), who specialized in small mechanical movements. Hermann and Hans Aegler were at the helm of the movement manufacture, having taken over from their mother (who took over after her husband, Jean Aegler died in 1891).

If we look at the first Swiss Certificate of Chronometric Precision awarded to a Replica Rolex fake watch in 1910, we see that the name on the certificate is actually "Les Fils de Jean Aegler??French for "The Sons of Jean Aegler.?The movement maker was renamed and registered as Aegler S.A. in 1913.

Older Replica Rolex chronograph movements were often based on Valjoux or Zenith calibers.

From the start, the relationship between Aegler and Replica Rolex was strongly intertwined. After Replica Rolex's operations moved from London to Geneva in 1919, Hermann Aegler became a Replica Rolex board member when he bought a large share of Replica Rolex stock in the 1920s (only to sell it back to Replica Rolex later).

Hermann Aegler's nephew, Emile Borer became technical director of the family business in the early 1930s. Aegler S.A. was renamed Manufacture des Montres Replica Rolex SA (but still wholly owned by the Aegler/Borer family) in the mid-1930s, with an agreement to be Replica Rolex's exclusive movement supplier. The few exceptions to this agreement were the Valjoux-based and the Zenith El-Primero-based chronograph movements (fitted in the Replica Rolex Daytona) that came later.

The caliber 1570 movement inside a vintage Replica Rolex Date ref. 1500

Rolex Bienne and Replica Rolex Genève

The Aegler/Borer-owned movement making facility was almost always referred to as Replica Rolex Bienne, and to the vast majority of outsiders, it simply looked like a subsidiary of Replica Rolex Genève. However, in truth they were indeed two separate entities, albeit entirely inseparable.

The caliber 1555 movement inside a vintage Replica Rolex Day-Date President ref. 1803.

Under the leadership of Patrick Heiniger, Replica Rolex Genève purchased Replica Rolex Bienne from the Borer family in 2004 for a reported CHF 1 billion. This was about the same time that Replica Rolex was snapping up other suppliers like dial manufacturer Beyeler, winding crown maker Boninchi, and bracelet producer Gay Frères. The acquisition of the movement facility was an important step for Replica Rolex SA's strategy to become a completely vertically integrated fake watch manufacturer.

In 2009, Replica Rolex began work on expanding its site in Bienne; and in 2012, Replica Rolex unveiled its new its new state-of-the-art movement production building. And now, the Crown can truly say that all of their fake watch movements are entirely designed and produced in-house.

The caliber 1520 movement inside a Replica Rolex Submariner ref. 5513.

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